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Lincolnshire Life October 1966 (Vol. 6, No. 8)

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  • 09-February-2011 02:43:26

    what can the word `fresh' possibly mean to 30,000 Ross shareholders? Recently, atone of our shareholders" meetings, Mrs. Brooks (3 shares), asked what she believed to be an embarrassing question (but then, she always does). "As a typical British housewife, my first concern is to my family. Just how fresh are the Ross Frozen Fish Fillets I serve them each week ?" Our Chairman smiled knowingly. "Once caught", he ROSS explained, "the day's harvest is quickly transferred to nearby Ross factories where the fish is graded, filleted, o then washed, weighed, graded again, and either frozen or packed to meet orders received the same day. In the case of the revolutionary new freezer trawlers, the fish is frozen at sea as soon as it's caught. So you see, Mrs. Brooks, fish from Ross trawlers arrive at your family's table sea-fresh everyday." This is a typical question from people who care what the Ross Group means to millions of British housewives. From fresh fish to fresh ideas in marketing, management, processing and distribution, Ross Group cares. You could almost say, Mrs. Brooks, that fresh is our middle name, the Ross Group-fresh is our middle name

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Reference Name LL/06/08

The monthly Lincolnshire Life magazine was founded in April, 1961 with the intention of championing the cause of Lincolnshire by recording its history, folklore, culture, personalities, dialect, art, etc.

The magazine has 'thumbnail' sketches of the history of all the county's towns and many of its 700-plus villages, histories of its major houses and castles and profiles of many of its smaller houses, in private occupation. There are accounts of major and minor incidents in the county's history, augmented through the magazine's correspondence columns and details of the lives of many of the county's personalities both past and present.

By recording aspects of the county's life which were happening at the time but which no longer exist, the magazine now has the only written account of some of these customs or events.

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